Detroit, Michigan.
2024
ALEXANDRA
HUTCHISON
Hi, I’m Alexandra- a visionary with a passion for blending art, design, and human connection to tackle the world's toughest puzzles. Armed with the belief that creativity is the ultimate problem-solving tool, I craft designs that not only beautify but also uplift and empower the digital world. Infusing every project with passion, purpose, and a touch of magic, I strive to leave a trail of inspiration and positive change in my wake.
UX/UI Designer | Digital Marketer | Fine Artist
SKILLS & SOFTWARE KNOWLEDGE
Aside from being punctual, fun to work with, and highly motivated, here are a few of my technical familiarities.
Adobe Suite
Photoshop | Lightroom Illustrator | InDesign
FIGMA
Interactive Prototypes
Web | Mobile
MIRO
Affinity Mapping &
Data Presentation
KLAVIYO
Email &
SMS Marketing
CASE STUDY 1: THE CARPET GUYS
As the Creative Director at The Carpet Guys, I spearheaded the conception and execution of diverse media initiatives. From eye-catching billboards dotting the Metro-Detroit skyline to intricate print mailers, web designs, and beyond, I left no stone unturned in shaping the company's visual identity. As the driving force behind content creation and digital design, I deftly managed marketing emails to a robust database of 70K+ clients, ensuring impactful outreach at every turn. My time at this household name in home design honed my ability to thrive in a high-speed, outcome-oriented environment while staying true to the brand's ethics and roots.
CASE STUDY 2: VIOS ONLINE PHARMA
VIOS online pharmacy craved captivating graphics to sprinkle across social platforms, spotlighting the perks of their services. Our mission: infuse corporate charm with a breath of fresh air, all while toeing the line of their stringent brand guidelines.
CASE STUDY 3: SALT WITCH CO.
Alexandra's viral sensation, 'The Salt Witch,' bewitched audiences on TikTok and Instagram, garnering hundreds of thousands of likes and followers. Embarking on a rebranding journey to weave her Kemetic roots and passion for tattoos into her brand identity, we crafted meticulous style guidelines for her website and partners, conjured brand-new logos, and etched hand-drawn icons inspired by her very own ink.